Sonos needed a way to generate awareness that was as revolutionary as their sound systems. So we created the world’s first Soundalier. We partnered with Lindsay Adelman of Adelman Studios and Kiel Mead of the AmDC to design this radical new fixture. Showcasing the stunning flexibility and quality of the Sonos Play 3 speaker in an unexpected way, the Soundalier became the centerpiece of our listening lounge. Created for the NoHo Design District, The Sonos Listening Lounge was an installation that featured a curated display of up and coming designers. Originally a 3 day event, The Listening Lounge was featured by the Standard Hotel for over 3 months.The Soundalier and Listening Lounge quickly became the talk of NY Design Week and were featured in 16 publications ranging from The New York Times to DesignBuzz, translating into over 47 million earned media impressions.
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