Jeep sponsored the U.S. Men’s Basketball team at the Olympics, and sought a way to activate that sponsorship online in a memorable, engaging way. We created the Believe Collection, a group of limited edition and bespoke items featuring a logo for the collection we commissioned from street wear designer Jeff Staple. The Believe Collection included a range of custom product that was given to each member of the U.S. Men’s Basketball team, featured at pre-Olympic demonstration games, and two were the featured prizes in a social media contest promoted on partner sites. The exposure generated by superstars like Lebron James, Kevin Durant and Kobe Bryant using the collection became a hot topic of conversation everywhere from news reports to social networks. Partner sites also ran sponsored content featuring the collection, its designers, and Jeep’s limited edition High Altitude editions along with display support for the program.
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