The launch of H&M’s limited edition collection with fashion icon Martin Margiela was celebrated with a “silent manifesto” march in a dozen cities around the world. We were tapped to produce the sole U.S. event, featuring 300 models walking the streets of San Francisco with signs of the collection’s arrival. An extensive social media campaign was created to share the manifesto during the event, followed by advertorial recaps on partner sites. A last minute change of cities from NYC, which had just been hit with hurricane, made it all the more impressive.
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