British Airways challenged themselves to provide the best in-flight dining experiences of any airline and celebrated their achievements in their “Height Cuisine” campaign. But it takes an big story to document a big success like this. So they came to us to help tell the whole tale to our audience foodie travelers.
We took their story and crafted it into the Cool Hunting voice, producing 10 editorials released over 6 weeks on the site. These were then collected on a custom hub along with a campaign video supplied by British Airways. Our efforts gained even more traction with the Cool Hunting audience through an exclusive sponsorship of the Cool Hunting Ipad app, which allowed users to easily access the stories with one simple swipe from the home page.
Our efforts introduced a new interested audience to the great story of the new British Airways experience, increasing consideration and driving conversation online.