Braun asked us to help create awareness about their electric razors, specifically that they are built to perform for seven years. We worked with several of our publishers to develop a platform for some of their favorite guys to share their #BuiltLikeBraun objects. Features of guys, including digital entrepreneurs, celebrities and musicians and their objects ran as sponsored content on multiple sites, directing readers to the Built to Perform tab on Braun’s Facebook page, and a video intro we created to introduce the program. Sites also ran social media contests, where readers could win Braun shavers.
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