BANG & OLUFSEN SOUGHT OUR HELP TO PROMOTE KEY PRODUCTS FOR THE HOLIDAY SHOPPING SEASON
Our native campaign called on each participating publication to get hands-on with the products, using them in their office or an editor’s home to provide a relevant and immersive experience they could speak about to their readers in their own style.
B&O also presented holiday shopping guides, including the popular Cool Hunting guide. This included placement of key items in promoted locations in the guide, integration into the guide’s design and standard display.
Giveaways on select partner sites encouraged social interaction around the B&O Play brand. Readers of each publication were offered the opportunity to win a pair of BeoPlay H6 headphones and were promoted in the feature stories and and social media.
Client: Bang & Olufsen
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