When Audi launched their “Bold Design” campaign for the new A7, they came to us to help cultivate their relationship with design conscious consumers. We created a content series around Audi’s “Bold Design” campaign, profiling 16 people influencing the world of design. In addition to the series (which lived in a hub), we held a social media sweepstakes where readers tweeted comments about future icons for a chance to win a Leon Ransmier bespoke mirror box custom finished with Audi paint. Audi also used our content in an interactive billboard in Times Square and in their YouTube channel featuring design highlights from across the country. Our “Icons” series was a huge success, generating well over 16 million impressions, with profiles actively retweeted and liked. The sweepstakes generated thousands of entries and mentions in social media. And, as part of the “Bold Design” campaign, it helped Audi sell a record 2,805 A7s in its first four months in the U.S.
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