To make a big splash with millennials Alcatel ONE TOUCH teamed up with us to host a global selfie casting call that offered readers the unique opportunity to be the new face of Alcatel ONE TOUCH smartphones. Custom advertorials delivered traffic to a casting call microsite where readers uploaded their selfies. Short promotional videos created in partnership with our publishers and display ran in support of the program. A group of tastemakers chosen by Largetail in key Alcatel ONE TOUCH markets were engaged to take the message out to their fans and followers on social platforms, reaching millions more.
Thousands uploaded selfies during the campaign and three winners were selected by a team of judges including Cool Hunting to be photographed professionally by Mathew Frost in Barcelona for the upcoming Alcatel ONE TOUCH advertising campaign.